The home nations are joining forces to spearhead a nationwide campaign during the Tokyo 2020 Olympic Games to help inspire the next generation to take up aquatic sports.
British Swimming, Swim England, Scottish Swimming and Swim Wales will be using the achievements of its athletes competing in Japan to highlight the important role grassroots clubs have played in their development.
Clubs will also be provided with a range of digital assets to help engage new and existing members – while websites of all the national governing bodies will feature a new campaign page to help people find their nearest club.
